Chloe Berge

Essential Rhythm Bra

 

Essential Rhythm Bra Product Campaign

lululemon

Concept ideation and copywriting

We were tasked with creating a campaign that highlighted the Essential Rhythm Bra’s breathable, mesh fabric back. Our answer was storytelling that spoke to a woman’s strength and tenacity in even the most challenging hot yoga classes.

 
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lululemon.com Homepage

 
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Product Email