Chloe Berge

Pacebreaker Short

 

Pacebreaker Short Product Campaign

lululemon

Concept ideation and copywriting

These lightweight, sweat-wicking Men’s shorts were designed with running in mind. We communicated the product’s simple yet dynamic design through clean, powerful imagery and copy that evokes a sense of effortless speed and endurance.

 
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lululemon.com Homepage

 
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Product Email