Chloe Berge

La Marathon

 

Exclusive L.A. Marathon Product Hangtag

lululemon 

Concept ideation and copywriting

This fold-out hangtag was created exclusively for a product collaboration between lululemon L.A. and the L.A. Marathon. Through visual storytelling that celebrated the city and the tagline, It’s Brighter in L.A., we created a hangtag that spoke to the unique experience of running in Los Angeles.

 
lululemonla_lamarathon.jpg