Chloe Berge
gbl_July16_dottietribe_w_hero_homepage_whatsnewwomen-02.jpg

Dottie Tribe Print

 

Dottie Tribe Print Campaign

lululemon

Concept ideation and copywriting

We communicated the artisanal quality of this hand-drawn design through photography and copy that elevated the product to the level of art, displayed in a gallery-like space.

 
gbl_July16_dottietribe_w_hero_homepage_whatsnewwomen-02.jpg

lululemon.com Homepage

 
gbl_July16_dottietribe_w_email_primary-03.jpg
 

Product Email